Andalucía, the best gift for Christmas” is the slogan that from this week the junta will be using to promote the region as the perfect winter holiday destination. The campaign will stretch to the U.K, Germany, France; Portugal and Italy as well as other regions of Spain and has a budget of 1.1 million Euros.
The reassurance from the air traffic controllers and the government that there will be no disruptions over the Christmas holidays has come just in time for this campaign aimed at attracting tourists from countries and regions that have excellent air, rail or road connections with Andalucía.
The idea is to turn Christmas into a tourism product so that booking a trip to Andalucía will have the same attraction at this time of year as it does in the spring or summer.
While the ambassador admitted the project was ambitious he stressed the diversity of the region at this time of year. Skiing in the Sierra Nevada, visiting national parks and other areas of natural beauty, cultural breaks in the cities or trips with an emphasis on gastronomy, shopping or leisure are among the proposals the Junta will be making to tempt visitors.
From now until January 5th new Andalucía Christmas advertisements will be seen on television and radio, in cinemas, newspapers and on the internet, as well as on billboards and in shopping centers and football grounds.
To read the full article go to the Sur in English website.
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